Your Passport To The QUEEN, A Slow Luxury co*lab Project Begins Filming

CONVERSATION, PEOPLE, perfume

TEASE: Your Passport To The QUEEN.

QUEEN, A Slow Luxury co*lab Project Begins Filming

A Queen ascends to her throne.
As my friends and clients luckily traveled all over the world this summer,

Yoga retreats in the Dolomites in Italy!
Film premieres in Greece by the sea!
Simple and fresh morning air bicycling in the Hamptons!

I staycationed in NYC, thrilled to their Instagrams and yet,
wishing I too could go traveling afar.

Sometimes though, you gotta stay the course and stay put.
Travel in other dimensions.

For me…

…this summer that meant anchoring down in the Big Apple and creating the stories for our latest Slow Luxury co*lab project, QUEEN.  QUEEN is a multi-touch platform where all kinds of Girls Explore Legends of Real Life Queens + 12 Mythical Goddesses around the globe. If you know my coloring book, Immortal Beloved: The World’s First Goddess Coloring Book … a trip around the world through the lens of global goddesses…this is the QUEEN guidebook we are making LIVE.

A Queen ascends to her throne.

WHY QUEEN?
Today, roots of the earth are torn. Weather, war and “wealth” means species are dying, becoming extinct at an unprecedented pace.  The respectful interconnected cyclical ways of life must be returned to. Goddesses and female energy are the emissaries between cultures, their attributes from compassionate healer to fierce warrior are shared, they build community and peace.

As I extensively researched world goddesses for my book, I found the most endearing queens in all 12 global hotspots. Way beyond the typical Greco-Roman archetypes! I realized more folks needed to meet and feel these gals and understand their shared qualities.

Oh God/Goddess I hear ya knockin’ up above!

Guess I need to get gussied up, share my dimension-shifting discoveries and hit the video circuit.

How do we Navigate Goddess QUEEN energy? A crystal template tickles:

The QUEEN show and platform is based on my energetic-navigation system called The 9 Star Passport. It is your ticket to the 9 dimensions of life, a crystal template for syncing the energies of body, space and planet. It feels so good! (Goddesses are all about the feel-good!)

Based upon an intriguing Feng Shui ritual called Tracing The Nine Stars, the ritual is a sequence to navigate, bless, and analyze the energy of any physical space. It’s origins are a mystery going back thousands of years.

The more I worked with the ritual, I saw how it traces a path like a star, it expands like a fractal, and acts as a flowery passport to creating and experiencing life in expanded dimensions. One day in meditation I suddenly saw how the sequence matched the energy chakras or gates of the body and the spaces we live and work in, but they also matched geographical regions of the earth.

For over 20 years I have been practicing this body, home, planet sync myself and with clients. This has brought healing to me and others. My greatest wish is that it brings awareness and healing to our planet and a peaceful, lucky sync with the exquisite, miraculous forces of nature for all.

So the QUEEN show will be like a ritual journey itself?

Yes!
So What’s Next?
This summer we began filming and are in deep interiors producing our first juicy bits now. Following this fall will be interviews for the first videos in the series, and a crowdfunding campaign for related films, the shop expansion,
and art + performance experience installations on the earth.

Where does the journey start?

We begin at the beginning. The first, root chakra of the world is located in North, Central America and West Indian islands.
We visit QUEENS in NYC, Taos, New Orleans and Jamaica for starters.

Who is the Queen of these Lands?
Pocahontas of Native America. Don’t Groan! The legends, misunderstandings and controversies are many. (Hmm, just like your inner child’s past, right?)

Yes, this girl was a friendly, playful Daddy’s Girl. A strong female peacemaker between her people and the colonists.

However, get further into her story and discover the romantic patina and twist on a brutal past. Was the Disney film a whitewashed fairy tale or a forward-thinking and feminist-message to appeal to young girls?

The real facts are brutal: Pocahontas was Kidnapped.
Forced into Marriage with a colonist.
Paraded as a “noble savage.”
She died at 21.

First goddess?

We specifically chose Pocohontas as inspiration. As one of the original people of North Americas and the West Indies. Earth guardians with traditions at the root of peaceful, ethical interdependence of all beings. Many see these lands as the earth’s first, energetic center and while Pocahontas is controversial, as many goddesses are…perhaps we can add clarity and compassion to this story to heal this collective pain. Perhaps by learning how to honor her and her descendants, both native and immigrant, can bring us to together in dialogue and healing.

Her original name means “Flower between two streams” which is an intriguing invite to uncover how and why her story lives on, and how this story echoes and relates to the queens of this land. Queens from Queens, NY to Tribal Activist Queens who stood at Standing Rock out West.

Ancestor Stories. Now Stories. New Future Stories.
We will explore her legend as it contains all the elements of ROOTS:
Ancestors. Family. Pioneers. Survival.
The Green Earth. Foundation. Home. Safety. Community.
The energy rooting us all to this planet.

The family roots of many Americans are from “somewhere else” and the healing of America’s history requires a gathering, a re-look at how we all got here and how we might all see each other and get along better in the future! Although I may know in my bones that I was a queen in Egypt and helped Michelangelo paint the Sistine chapel, in this life, not so fancy. Some of my ancestors put the first running water in Brooklyn apartments. It’s part of what compelled me to live in NYC, where I can create and be between millions of streams of the world. With all my travels over the years, truthfully, the melting pot of miraculous NYC is where I really discovered joy.

JUST what is this intriguing link between the philosophy of the original inhabitants of this land to today’s QUEENS taking on compelling issues requiring
honoring, interdependence, justice, peace and soul-healing?

The ties that bind.

Who will be guests on the first episode of QUEEN?
Queens getting earthy with flowers, plants, scents, food, potions and tonics. Queens who drum, strut, mask, DJ and dance in the world of festivals to Carnevales everywhere. Queens who create award-winning documentaries to
queens standing up in the current political climate.
Plus, plus + plus.

Who are the first QUEEN collaborators?

MY BIG Thank you’s to all for our first shoot! Thank you to filmmaker Alexis Karl and her teams, @alexiskarlfilms; for co-producing Maria McElroy @aroma_m_perfume; sound by Josh Salant @joshsalant; makeup by Oscar Caballero @oscarmakeup1 …Thank you to special friends, Florist/Designer/Forager, Betty-Baines Saum @flwrprn and Jonathan Pillot @JonathanPillot  for the crown. Thank you for your brilliant advice, Dale Dobson @iconiclinx.

Thank you to the trees, birds and my one true love, #NYC.

Scroll below for the one true QUEEN.

PS, click here on Amazon to get your copy of the coloring book here:

Click here to read the whole chapter on Pocahontas from the book.

FEMME FUN FACT: Pocahontas’ real name, Matoaka or Flower Between Two Streams, reflects her “connecting” essence, seen in the illustration as a Mountain Camellia flower at her heart between two woodland streams.
A flower between two streams is also a metaphor for…

Perfume. Yes, Virginia, there is a Pocahontas perfume/body cocktail to place where you see fit. Click here for more.

And as a finale,

here she is, Miss America, a queen bee on a Camellia flower.

May that simple sweetness be a prayer that what has “stung” us in the past
may be a source of honey in our shared future.

Festa 2017. A Slow Luxury Holiday Pop Up Shop

CONVERSATION, EVENTS

 

Here’s your invite…

SAVE THE DATE!
Wednesday, NOVEMBER 15TH!

Slow Luxury

A New Standard for Sustainable Luxury

invites

Creatives, Designers, Shoppers and Lovers of Sustainable Luxury

To Join Ornare, Slow Luxury and SohoMuse
for

Slow Luxury FESTA 2017

The New Creatives 

Global Slow Luxury Shops, Evening Round Table Talk,
Networking Festa! Cocktail Party

RSVP’s a must: myrcia@ornareusa.com

10% of pop-up shop proceeds benefit
The Vivo à Beiro trans-Atlantic sailing adventure
for BrazilFoundation favela youth projects
(more below on this adventure!)

  • SHOP: A real-time holiday pop up shop with sustainable Slow Luxury for sale in the beautiful Ornare Manhattan showroom.
  • NETWORK, FESTA, PARTY with: SohoMuse, the high-end full-service networking and content platform for Creatives
  • LEARN: A round table evening talk hosted by interior design’s favorite blogger, Rio Hamilton and designers, Marie Aiello; Jade Dressler; Pitter Schattan of Ornare and Consuelo Vanderbilt Costin of SohoMuse.

Our festa! shops feature:

  • AromaM  place and thematic-based indie-perfumes of Japan, Italy, made here in NYC by Master Perfumer, Maria McElroy
  • The new Immortal Beloved Goddess Perfume + Coloring Book from House of Cherry Bomb, (perfume) Jade Dressler (coloring book) and Immortal Beloved Goddesses
  • Home linens, pillows and textiles from India’s traditional weavers that revive techniques and fabrics for modern lives from The White Weave
  • Linen and cotton handwoven textiles with a fresh, relaxed aesthetic made in US on traditional looms from Stephanie Seal Brown
  • Luxury black candles scented by Scotland’s natural worlds from Goldhart
  • Lorae Russos collections and custom fine jewelry, a synergy of art’s unconventional spirit, the beauty of nature and magic of transformational stones
  • Shop Zuri makes very chic dresses in one modern bold style with Kenya’s brilliant prints

Beauty, jewelry, perfume, clothing, candles, pillows, linens and holiday gifts  for women  and men to inspire all within the luxe-custom home design fantasies of Ornare.

Please see the SlowLuxury Instagram account where we’ll be posting visuals of all the rare treasures and lucky charms in the shop.

Save The Date!
November 15, 2017   4pm to 9pm

HOSTS: Ornare, SohoMuse, and Slow Luxury

Ornare, A+D Building, 150 E 58th St. New York

RSVP a must: myrcia@ornareusa.com

We are honored to support the Vivo à Beira, Life on The Edge, race to support art and culture for Brazil’s favela youth.

WHO    Pierre Lacaze, CEO of LCM Commodities, JR, the artist, Yoann Richomme, skipper, BrazilFoundation, favela youth in Brazil

WHAT   ART AND CULTURE VS. DRUGS FOR FAVELA YOUTH. In the chaotic favelas of Brazil, youth have little opportunities, beyond being caught up in the cross hairs of drug culture. Futures become brighter when a financier and a sailor sail on the high seas in a legendary race, with a sail by famous artist, JR, all to raise funds for cultural programming as an alternative to drugs and crime.
A Dream: Financier Pierre Lacaze chases a dream across 4800 miles at sea on a two-handed regatta to dramatically raise funds for projects and initiatives he has supported for over 6 years
The Arts: Teamed up with fellow philanthropist, internationally-known artist JR, the artist’s photography of a giant woman’s eye adorns the sail of the yacht called Vivo à Beira, Life on The Edge
The Legendary Race: Transat Jacques Vabre, 13th edition, an unforgiving two-week long Trans-Atlantic sailboat race via 4800 miles between Le Havre, France and Brazil’s northeast coast, along the historical coffee trade route. The team will compete against the planet’s most accomplished skippers, navigating some of the fastest sailboats ever designed.
Fund-Raising for Cultural Initiatives for Brazilian youths: Vivo à Beira plans to raise $500,000 for social initiatives based in the cities of Rio de Janeiro and Salvador, Brazil. As of October 2017, the trip has raised nearly $60,000.
WHY For kids growing up in Brazil’s poverty-stricken favelas drug dealing and a life of crime can seem like the only viable life and career choice. With Brazil now in a recession with unemployment rates having soared to unforeseen levels, support for social projects for favela youth have come to a halt. When financier/philanthropist, Pierre Lacaze experienced first hand the favela life, he “saw guns and anger but I also saw resolve and intent.” This intent has became his philanthropic passion for six years supporting creative arts initiatives for youth in Rio de Janeiro’s favelas with BrazilFoundation with the Fundo Carioca, a special fund whose investments are directed exclusively for these projects.
WHERE   The 4800-mile Trans-Atlantic Journey, Transat Jacques Vabre
WHEN    Events in Brazil, France and US:
             
November 5, Le Harve, France, Official start of the race, Departure of Vivo à Beira
November 21- 25, Salvador, Brazil, Arrival of Vivo à Beira finishing the race

HOW To Contribute: The public can find out more about Vivo à Beira and contribute by visiting:
http://vivoabeira.org/ (English) +1 212 244 3663
org/campaign/vivo-a-beira (Portuguese and English)
Instagram   https://www.instagram.com/vivoabeira_fundocarioca/

“Racing across the Atlantic on some of the fastest sailboats ever built is a dream I have had since I was ten years old,” Lacaze, CEO of LCM Commodities based in Manhattan admits. “My main goal, is to get kids to dream big, make them proud, and raise money for their education. We called this sailboat adventure Vivo à Beira that translates to ‘Life on the edge.’ Favela youth and I have shared this feeling through tears, smiles and laughs. They are hard working and pure. They deeply care about chasing dreams. They are the best of us.”

 

 

 

 

 

 

 

 

 

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Explore Bespoke Scent + Design Immersed in Marrakech

DESIGN, LAND, MANUFACTURE, SCENT

Epic-Road-Slow-Luxury

Imagine your complete sensual immersion in the magical, mystical scents, spices, flavors, and experiences in a place that has attracted artists, free-spirits, and the international jet-set since the 60’s.   Luminaries such as Yves St. Laurent, The Beatles and Stones; beauties from Talitha Getty to Madonna and Kate Moss; and world pioneering investors such as Richard Branson, all discovered a secret, precious world.  Marrakech, Morocco.

Slow Luxury is proud to be partnered with Epic Road, the transformative travel company.  Epic Road offers immersive and socially conscious experiences from luxury safaris tagging and helping to save the rhino population to honeymoons in Africa, the Indian Ocean, Asia, the Arctic, and Antarctica that combine the planet’s great adventures with thought-provoking experiences related to humanitarian and conservation initiatives.  Epic Road has created a new genre of travel, called “transformative travel,” by creating exceptional, mind-expansive journeys that inspire, captivate, and thrill.  Travel & Leisure magazine has designated Epic Road as a preferred travel specialist.

Beginning in December 2016, we offer Slow Luxury + Epic Road custom guided tours to Marrakech.  In support of the slow luxury arts and culture of Marrakech, we are launching the first opportunity to create your own scent with Master Perfumer, Maria McElroy and explore the rich, original arts and community craft that abounds in the city, guided by Slow Luxury’s Jade Dressler.

Immerse below or click here to learn more and speak to Epic Road about your travel desires.

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Maria has created indie-perfumes inspired by her travels in Asia and Africa with rare essences and natural oils through the brand AromaM for over 20 years. Learn more here.

Mark-Epic-Road-Slow-Luxury

Mark Lakin’s passion for luxury, adventure, photography and philanthropy galvanized a journey across all seven continents that continues today. Mark is co-founder of Epic Road, learn more about Mark, here.

Slow-Luxury-Marrakech-jade-Dressler

Jade Dressler is an artist, designer, and co-founder of Slow Luxury who has written and spoken about design in magazines and international conferences. Learn more about Jade here.

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Enticed?

That’s so Nice!

Join Us!

Click here to learn more or dash a note to:

hello@epicroad.com.

‘Mention the code ‘slow luxury’ to receive a special discount’

 

For travel inquiries, please contact:

USA: (+1) 646.580.3050

For media inquiries, please contact:

USA: (+1) 917.991.8140

A Scent Event: 9 Scentual + Slow Luxury Epiphanies

EVENTS, PEOPLE, SCENT

Slow-Luxury-Kyoto-Roma-Marrakech-perfume

“…indie perfumers ride high…Artisan fragrances are thriving…

The Guardian, July 2015

We like to define Slow Luxury as a dedicated moment or a lifetime philosophy—–>meditation—–>experience.
The power of artisan scent is that it intriguingly combines both at once.

One autumn Thursday evening in New York City,  Slow Luxury and Cornelia Spa at The Surrey presented a special evening in The Epic Road Series with our Slow Luxury client, Master Perfumer, Maria McElroy.

Maria McElory and Cornelia spa guest

Maria’s bespoke perfumes and those in her AromaM collection are world-renowned for sensory transport.  To honor her newest scent, the Roma-inspired, Voluptuous Nostalgia, we created three sensual havens within the spa, transports to the magical cities of Kyoto, Marrakech, and Roma…and much more.  Above, Maria offers a whiff to Miranda Plunkett with Jessica from the blog, Now Smell This, in the background.

Devika-Bhise

Maria’s scents of desire, Prosecco Superiore, and treats in one of New York City’s best spas attracted guests from the media, the hotel, the perfume world and even actress, Devika Bhise, above.

Here are 9 Scentual + Slow Luxury Epiphanies from the event…best of all, with scent, you can re-create these experiences anywhere you call home!

 

*1! Prima! Roma!

Voluptuous-Nostalgia
Setting the stage on a whole wall of an intimate spa room, a film of a butterfly exploring Roma of the 50’s and 60’s unfolded, the campaign designed by House of Cherry Bomb productions, Alexis Karl and Maria for the launch of Maria’s newest scent, Voluptuous Nostalgia. 
Roma-atmosphere-AromaM

Roma! See the American girl with a full polka-dot skirt and oversize Pucci-print sunglasses rides on the back of a Vespa, swerving through the ancient, teaming streets of Rome with her Italian lover, flashing his brilliant smile around every curve.  Secret meetings at the Piazza Navona, gelato at the Trevi Fountain, draped in Fortuny velvet at the Teatro dell’ Opera.
A Roman holiday captured in a bottle.

Voluptuous-Nostalgia-AromaM
Voluptuous Nostalgia gives a nod to vintage glamorous Rome, with heady notes of Muget and Gardenia. The ancient scent of Ambergris is evocative of Rome’s antiquity, and Tonka Bean sets the tone for a more modern twist. Amber and Violet combine to add just the right amount of romance. The sensual royal velvet wrap for the perfume says it all!
Rome-lovers

Try this slow luxury at home: 
You can watch the film here
and buy Voluptuous Nostalgia from Maria’s AromaM collection here.
Sweet Update!  The AromaM collection of perfumes will be offered at Cornelia Spa as of Dec. 1, 2015.

*2    Geisha- Central in Kyoto as Inspiration for a ‘lil well-deserved Slow Luxury

Kyoto-AromaM-perfume
Maria McElroy lived in Japan for seven years and is married to a top sushi chef here in New York City ~ it is these authentic experiences and passion for scent that come alive when one inhales her Geisha fragrances.  Studies in Kodo, the ancient art of fragrance, Ikebana, Japanese flower arrangement Koto, Japanese harp, Shiatsu massage and Zen Buddhism solidified Maria’s appreciation for Japanese culture and aesthetics.  An MFA in painting and a Certification in Aromatherapy from Queensland Institute of Natural Science is the science beyond the beauty.

Maria’s company, AromaM is now based in Brooklyn, New York (of course!) and is known worldwide.

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Maria here with Yoshiko who greeted arriving guests geisha-style.
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AromaM perfumes are wrapped in traditional Yuzen paper from Kyoto and each scent is named for a color, evoking ingredients and mood.
Geisha Blanc et Noir
Here are Geisha Noire, a spicy mix that transports to an exotic bazaar and Geisha Blanche, for coolness and evoking the symbolism and sensuality of a Geisha’s white collar.
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 Style-snifferA guest gets transported!

Consuelo-Costin-Jade-Dressler-Tracy-Stern
Here, Jade Dressler, co-founder of Slow Luxury and event host, between Consuelo Vanderbilt Costin and Tracy Stern, co-chairs of the upcoming American Heart Association Heart Ball for which the evenings’ event supported.
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A guest, Mark Merfeld, takes the epic road to slow luxury.
Daisy, Maria, Lucy, Carlos at AromaM event
Maria with guests, Daisy, Lucy Raubertas of the Indieperfumer blog, and Carlos J. Powell of the Brooklyn Fragrance Lover  blog, with Judith Wendell in the background.
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*3   Slow Luxury is always non-digital experience!

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The event offered a sparking spread of tiny sandwiches, treats and Prosecco Superioire to encourage heart to heart connections.
Ellen and AHA
Here Cornelia owner, Ellen Sackoff speaks with Barbara Poliwoda, Regional Director, Hamptons Heart Ball of the American Heart Association.
Ellen, Maria and ...TBD
Ellen, Maria, and  Mirria DiGiacomo share a laugh.
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Sharing scent experiences of all kinds, here Carlos and Suzanne.
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Jade Dressler, Barbara Poliwoda and Kelsey Bent of Epic Road.
 

*4  Travel the Epic Road with Slow Luxury

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Kelsey Bent, above, has been instrumental in the recently created partnership between Slow Luxury and Epic Road, the transformative travel company offering exceptional, mind-expansive journeys that inspire, captivate, and thrill.  Awarded as a Travel & Leisure‘s A-List Travel Specialist for 2015, Epic Road creates tailor-made holidays, luxury safaris, and honeymoons in Africa, the Indian Ocean, Asia, the Arctic and Antarctica that combine the planet’s great adventures with thought-provoking experiences related to humanitarian and conservation initiatives.
Stay tuned as more details of our Epic Road and Slow Luxury trip to Marrakech to create bespoke perfume with Maria McElroy are coming soon!
In the meanwhile, Epic Road is offering travel discounts to anyone mentioning “Slow Luxury.”  If wanderlust has been calling, give Epic Road a call and mention the password!
Until then, you can experience on these shores…
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Don a caftan, play Talitha Getty and imagine.  Both AromaM and Cornelia offer scentual and healing ways to get there…
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*5   Cornelia’s Hematite Treatment for the eyes and transport to Marrakech.

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At the event, guests were invited into one of the pristine and soothing treatment rooms of Cornelia to experience the earthy Hematite Healing Eye Massage.  Hematite stones and Cornelia Luminous Eye Complex combined to reduce puffiness and decrease dark circles tender tissue around the eyes, a treatment performed by spa technician, Pilar. 

Morocco actually produces some of the best hematite in the world!

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In ancient times, hematite has been called blood stone, for when this stone is deliberately scratched, scraped or polished it bleeds and forms stains that appear like blood. Full of iron, the stone has strong positive charges. The cooling of the stone reduces eye puffiness while the positive charges of the iron (heme) promotes circulation to the eye area forcing out the coagulated blood of dark circles and replacing it with fresh blood flow, improving appearance.  It’s amazing how hematite in its natural state resembles an eye!

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Iron, such as found in hematite, is the actual carrier of nourishing oxygen transport throughout the body.  Combined with the ingredients of Cornelia Luminous Eye Complex, including soy and rice bran peptides to dissolve mini-clots responsible for dark circles; and, Resveratrol from the skin, seeds and stems of grapes which brightens skin – this remarkable massage reawakens the eyes.

Guests of the evening could also sample another whiff of Morocco in AromaM’s Camellia Oil which contains Moroccan Rose Oil.

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We love this dedication to earthy healing and sweetness reigning at Cornelia Spa, in fact, they start all spa treatments with a tablespoon offering of their signature Cornelia Black Sage Honey from Italy.

Ciao! Back on the Vespa bright-eyed lovers! The next stop on our epic road goes back to those rolling, misty hills of Italy…

 

*6   Taste Prosecco Superiore for some Slow Luxury.

Prosecco-Superiore-with Alan Tardi

Alan Tardi joined us to offer tastings of Prosecco Superiore DOGG from the hills of Conegliano Valdobbiadene, the birthplace of Prosecco.  He detailed its birthplace, a small area of just 15 villages in the Veneto region between the Dolomite mountains and the sea of Venezia, where vines have been handcrafted for centuries in harmony with the natural surroundings. As Alan explained “Nothing captures La Bella Vita Italiana better than Prosecco Superiore DOCG!”

*7   Book a treatment at Cornelia Spa at The Surrey.

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In 2005, Cornelia redefined the day spa model as an urban retreat with the launch of the Cornelia Day Resort on prestigious 5th Avenue in New York City. Today, Cornelia Spa at The Surrey‘s aesthetic and philosophy live on and the brand has become the pillar of excellence in the spa industry.
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The elegance and sophisticated edge of The Surrey Hotel (and lobby’s huge face of Kate Moss!) leads to Cornelia’s pristine, yet warm and comforting space.  A dedication to providing the highest level of service delivers the most nurturing and unforgettable spa experience. So urban smart!
 Cornelia-Spa-at-The-Surrey

Enter the haven!  With Ellen’s artisan background as a fabric designer and her husband, Rick Aidekman‘s savvy business knowledge, all treatments are based upon that kind of rare, individualized artisan approach to beauty and wellness that embodies tradition, attention to detail, and exquisite touch.  Cornelia has been featured in dozens of leading fashion, beauty, and lifestyle publications and on television.  Cornelia’s signature products and services are also offered at Eau Spa at The Ritz-Carlton, Palm Beach and in five-star hotels globally.

*8   Visit The Surrey for the most elegant, chic respite in NYC.

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The Surrey
is New York City’s only Relais & Châteaux hotel, owned and operated by Denihan Hospitality Group.  An intimate address on the Upper East Side, just tucked behind Bar Pleiades, with it’s outdoor cafe filled with intriguing guests, it began as a townhouse to the stars of the 1920s and is now a hot 2014 pied-à-terre address.

The location just off Madison Avenue gives international celebrities, style-icons, and art aficionados guests direct access to top fashion houses, restaurants, world-class art institutions and iconic landmarks, while its discreet service allows for calm personal space—“Privately New York.”  The Surrey offers world-class dining by Café Boulud, and an expansive private roof garden. Its 189 exquisite salons and suites were created by Lauren Rottet.

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*9  The Slow Luxury Mantra: More is Always Coming.

If you missed this scentual event with Maria McElroy, in 2016, Cornelia Spa at The Surrey and Slow Luxury will present the next “Transporting Evenings with Magical People” event as part of the Epic Road Series
Sign up to receive your invitation with a quick email to: news@jadedressler.com
Here, more guests at the event:
Audrey-2

Audrey, a scent lover.

Audrey

Below, hotel guest whose name we didn’t catch, with her “Dog Mary,” whose name we did catch!

Slow Luxury event guests
The hotel guest and Alexis speak of their uncanny meeting in the elevator.
Slow Luxury event guests
These ladies floated through like geisha, quiet, thoughtful, and enjoying.
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This is Jack Ventimiglia and Alexis.
guest-AromaM
This is Sonia Lopez transported!
Cornelia spa guests
This is Terry Yoffee and Cara Goldberg.
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Here are Lindsay and Christopher Oscar. Yes, her hair matches his shirt.
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Maria and Jeffrey Paul.

Larissa, photographer
Thank you to everyone experiencing this Moment of Slow Luxury!  We look forward to sharing more!
 Images: Larissa Nowak, above.
Text: Jade Dressler

Slow Luxury + Cornelia Spa at The Surrey present perfumer, Maria McElroy

CONVERSATION, MANUFACTURE, SCENT

AromaM-Slow-Luxury-geisha-photo

Please Join Us

 

 THURSDAY, OCTOBER 29, from 6 to 8pm

for a special evening with

Master Perfumer,
Maria McElroy

Maria’s perfumes are world-renowned for sensory transport to
Kyoto, Marrakech, and Roma.
 
Meet Maria, experience her newest scent, the Roma-inspired, Voluptuous Nostalgia,
 and learn how she creates her AromaM collection and custom perfumes for magical clients,
perhaps you?
 
All the Scents of Desire, Prosecco Superiore,
and Treats in New York City’s Best Spa.
 

RSVP by clicking here. Space is Limited.

 Cornelia Spa at The Surrey 
20 E 76 in New York City
A portion of event proceeds to support American Heart Association
Please mention “Slow Luxury” for a $500. trip discount with Epic Road Travel

Slow-Luxury-Cornelia-Spa-Epic-Road-Maria-McElroy-Jade-Dressler-1

Slow Luxury + Cornelia Spa at The Surrey present Perfumer, Maria McElroy, Oct. 29

more soon!

To RSVP, click here.

For more information please contact 
jonathan.rosa@thesurrey.com or 646.358.3600

‘Patient and Particular in Provenance’

CONVERSATION

According to the Australian Financial Review, our Slow Luxury ‘phenomenon’ is part of a move towards transparency, meaning and ethics in today’s consumer behaviour.

The article ‘Patient and Particular in Provenance’ (by Hannah Tattersall) explains all…

“In a scene from hipster comedy Portlandia, two characters order chicken from a local restaurant, but not before questioning where the chicken came from, what sort of life it led and what it ate before it was killed. They learn that “Colin” was woodland-raised and fed a diet of sheep’s milk, soy and hazelnuts.

The scene pokes fun at the slow food movement – a development that in recent years has become more a norm than a trend. Today, restaurants on every street corner spruik farm-to-table ideals; at the very least they offer artisanal sourdough with organically whipped butter.

Slow fashion, in particular slow luxury, is based on much the same principles. It follows the idea that consumers aren’t interested in simply buying a leather bag any more: they want to know which cow was killed to make it, how that cow was treated when alive and whether it ate organic grass. They’re also willing to wait months and sometimes years for a better-quality, more exclusive item, giving rise to the belief that the longer you wait for something the more you appreciate it once it’s yours. It’s not a new idea. Savile Row tailors and companies with British royal warrants built businesses on the values of supplying the best-quality products through the most sustainable means.

Savile Row master tailor Steven Hitchcock says he often makes garments for customers willing to wait years for their creation. “A client fell in love with a cloth, then when I went to order it from the mill it was out of stock and they had to reproduce it. The procedure of weaving the cloth was about five months. So by the time I managed to cut it and fit it to the customer in New York, it amassed to nearly two years.” He says the customer was enamoured. “If someone is looking for something unique and has a certain image they want, then the wait is worth it.”

Britt Allanson Bivens, a trend forecaster and lecturer at The New School in New York agrees. “What the customer is getting is complete and utter exclusivity, and they’re part of the design process – that’s desirable,” she says . “We have had the whole, ‘fast fashion is evil’ pushed down our throats now and there’s definitely a much higher awareness than there ever was about the price to pay for fast fashion. Second, luxury companies – because they wanted to justify the price of their products – started putting all those marketing videos out there detailing things such as the 51 steps involved in making a Chanel 2.5 bag.”

360-degree consideration in a product

American Jade Dressler and Scottish-born Fiona Fraser co-founded Slow Luxury two years ago, to teach brands and consumers about ethical manufacturing and alert them to where their products are originating. “It’s really about all the things that Slow Food is similarly about – taking care of community, making sure people’s families are taken care of, so that it’s a ­360-degree consideration in making a product,” Dressler says.

Prior to forming Slow Luxury, Fraser had developed her own bag label, Fraser Balgowan. Deer were often killed for their prized venison but their hide went to waste – so she found a way to put it to use. Customers interested in the bags could visit the estate in Inverness-shire, where the deer were raised and killed by a single deer hunter. Buyers from Europe, the US, Canada, Australia, the Middle East and Russia travelled to Scotland to enjoy a highland experience with tailored local food and whisky – and place an order for a £400 to £1700 ($700 to $3000) bag. Fraser says it was important to draw attention not only to the provenance of the bag but the history and traditions of the families of the Scottish highlands. (For personal reasons she is no longer able to produce the bags but is working on a new project.)

Luxury brands are also doing their part. Louis Vuitton allows customers to order custom-made pieces including handbags and shoes in exotic leathers such as alligator, ostrich or python that can take 12 to 18 months to produce. The main reason for the wait is that these skins are hard to come by. To ensure a steady flow of sustainably produced, untarnished leather, LVMH last year bought an Australian crocodile farm for $US2.5 million ($2.7 million). Competitor Kering followed suit, acquiring a majority stake in French tannery France Coco, which specialises in sourcing and processing crocodile skins. Last year one brand in its stable, Gucci, released new eco and ethical versions of its famous Jackie, Hobo and Tote bags. The bag now comes with a “passport” detailing “the precise history” of the cow it was made from, from birth to the final product.

Others have the long wait without guarantee of best-practice. A Hermès International Birkin bag, a staple of the wealthy, sells for about $10,000 in leather; a crocodile version could set you back $50,000 – with a five-year wait. Dressler says they are not as transparent as they should be about the materials used. “We talk so much about sustainable cloth and no one wants to wear fur, but there is conversation around that. There’s no conversation around leather,” she says.

“An amazing Hermès bag is made of factory-farmed leather. We’re having this consciousness around our food, but it’s not necessarily extending full-fledged into what we put on our bodies – what we wear, and the impact on the environment, whether it’s factory-farmed animals or whatnot. Of course Hermès is going to pick a really high-end leather, but that animal suffered just the same.”

She believes luxury consumers are far more educated than they used to be and that will drive a change. “It’s not a niche discussion any more. I know couture designers may not be all open to considering it, but I think within the next five years, it’s going to happen.”

Certainly, as with the slow food movement, the idea of slow fashion is starting to enter the mainstream. Even fast fashion retailer H&M has a Conscious Collection of clothing made from organic cotton, Tencel and recycled polyester – God forbid that the consumer feel shame at buying a $5 factory-made maxi dress.

Dressler says “there’s a growing number of people who want that connection with their purchase and it’s absolutely about some kind of emotional connection with a product that means something to them”.

 Read the original article: ‘Patient and Particular in Provenance’ (by Hannah Tattersall)

 

13 windows into the Iona Crawford Slow Luxury Story…

CONVERSATION

Heads up! Basically this is not your typical press release.
INSTEAD…

We invite you to live Slow Luxury style, take time, click on each image and immerse yourself in this co*lab story of Beauty and The Beasts.


You know it, there’s no fighting it…
the best things things in life do take time.

Here are your clickable images:

Beauty and the Beasts      The Designer      The Collection

The Film      The Launch      The Lace

The Actress      The Gossip Girl and the Footballer     

The Atelier       The Co*Lab       The Slow Luxury

THE STORY: Once Upon a Fine Spring Day, in NYC’s Bryant Park, two 20-foot high maquettes of THE KELPIES, the large steely BEASTS, 100-ft high sculptures arising from the land in Scotland, met 13 silky, ethereal NYC damsel BEAUTIES dressed in timeless silks in Slow Luxury’s IONA CRAWFORD BEAUTY AND THE BEASTS CAPSULE COLLECTION LAUNCH

Collection Look Book is Here.

For Immediate Release: 

This Spring, for the U.S. portion of the global introduction of fashion designer Iona Crawford, a multi-faceted international collaboration of artists in art, film, music, live performance and even bespoke lace-making, touched down in New York City’s Bryant Park.  The launch of Crawford’s Beauty and The Beasts Capsule Collection, was first inspired by Andy Scott’s Kelpies, the 100-ft silver metal horse sculptures newly arising from the land at The Helix at the Forth & Clyde canal at Falkirk, Scotland.  Beginning with a visit to her friend Andy’s studio as the massive sculptures were just emerging, the chain of inspiration became an art collaboration spanning continents.

Slow Luxury, a lifestyle marketing agency based in NYC and the UK, working with clients that define sustainable luxury, envisioned the full scope of Iona Crawford’s Collection introduction. The collaborative project made its appearance in New York, with a public performance and notable tastemakers wearing the Collection for red carpets, event appearances and magazine feature story editorials. The week culminated in the Bryant Park performance, where models ceremoniously gifted the lunchtime crowd with small ribbon-tied bundles of silk containing poetry, chocolate and a #KelpiesBeauty hashtag. Set to live music, the performance ran alongside the smaller 20-foot maquettes of The Kelpies, on view during Scotland Week in New York.

The Collection also won favor for notable red carpet appearances and media features during April from VH1’s The Gossip Table‘s host, Delaina Dixon, who wore a black cashmere and leather dress to a film premiere with Mario “Cashmere” Maningham of the NY Giants; singer-songwriter Jess Domain, who began her career as an Aretha Franklin back-up singer, wore the collection for her upcoming feature story in Hour Detroit magazine, and actress Gemma Forbes wore the Collection’s signature long tunic in Madras lace for a gala dinner at The Metropolitan Club.

Based in Glasgow, home of the first retail Iona Crawford Atelier, opening 2014, Iona Crawford designs custom, limited-edition series women’s clothing and home accessories in rich and tonal fabrics of Scottish origin including cashmere, merino wool and leather, as well as silks printed with her paintings. The Beauty and The Beasts Capsule Collection is designed to be worn in all seasons.

The Collection contains references to saddlery through cut and structure dictating silhouette, while bespoke damask lace, featuring a figurative representation of the Kelpies in large scale, pays reference to the metallic geometry of the sculptures themselves.

Intended as a seasonless collection of artful pieces in numbered and signed editions of 1000 pieces each, curated, exclusive pieces of the Collection are sold on the Slow Luxury site, www.slow-luxury.com. and Iona Crawford’s site offers the full Collection.  www.ionacrawford.com

“The industrial, steely strength of the Kelpies horses came alive within their towering, angular NYC surrounds. I love the city’s intense juxtapositions, contrasting layers and rich architectural diversity. The city’s creativity, like beautiful silk contrasted against a backdrop of hard-core metal, dynamically enhances the inspiration behind the collection,” says Crawford.

Crawford’s launch collaboration with Slow Luxury built upon Slow Luxury’s work creating brand experiences which seek to establish ” A New Standard for Sustainable Luxury.”  Iona Crawford’s sustainable luxury practices, fabrics, and designs align with Slow Luxury’s “The Ten Commitments”  and mission to “design goods and experiences, where the highest design and quality meet excellent social, economic and environmental attainments.” www.slow-luxury.com

 

“Beauty and The Beasts is designed to be a rich unfolding and sharing of the artists’ experience,” notes Jade Dressler, co-founder of Slow Luxury.

“The collaborative story offers multiple entry points – sculptures on the land, art, films, music, performances, e-commerce, in-depth stories on custom fabrics and even T-shirts!,” adds co-founder Fiona Fraser.

 

Additional artist collaborations on the Beauty and The Beasts project include a film “Climb” by the BAFTA-winning MP Productions, featuring the song “Kids” as sung by Hannah Read; exclusive commissioned Kelpies madras lace by MYB Textiles; Bryant Park performance production by re:artiste and Shavonce Armstrong; photography by Alvaro Montagna of Small Earth Group; shoes from Capezio; chocolates from The Highland Chocolatier; fragrance from AromaM; hair by Smith-Grieve and makeup from Don Rokicki.

For this collaboration, ten percent of the sale price of the Iona Crawford ‘Brodie’ pillow, available in the Slow Luxury Co*Lab shop will be donated to the International Fund for Animal Welfare. Donations of fabric and ribbons from the Bryant Park performance will be made to Materials for the Arts, ‘New York’s premier reuse center, providing a way for companies and individuals to donated un-used intact supplies to thousands of non-profit organizations with arts programming and public schools.’

@ionacrawfordart       #KelpiesBeauty        @slowluxury

For appointments, information and images please contact:

Jade Dressler, 917.991.8140, jade@jadedressler.com

bbpost-launch